worklife coaching

Worklife coaching can be easily implemented and scaled to help businesses build momentum with a multi-generational workforce. By creating opportunities for growth, career coaching can have a powerful impact in positioning an organization as a top talent destination with the ability to hire the most talented people.

• Encourages meaningful careers — Employees gain confidence, take charge of their careers and discover skill-building to improve career satisfaction. 
• Builds agile, productive and sustainable workforces — Guides employees to pursue skills and roles that enable them to add their greatest value while meeting employer needs.
• Reduces long-term talent acquisition costs — Helps employees future-proof skills while helping organizations strengthen internal talent pipelines to meet future demands.

Worklife coaching’s holistic approach focuses on career wellness by embracing the full worklife experience that encompasses work relationships, communications, career growth, skilling and mapping internal progression to support critical business objectives. 

As employees focus on their careers through a personalized plan with concrete action steps, the experience also provides a framework that enhances workforce well-being. This cohesive approach creates a forum for honest assessment and meaningful feedback while providing gentle nudging to ensure accountability.

Worklife coaching is powered by a global, scalable tech-and-touch solution that provides employees with easy access to expert people and industry-leading technology resources:

• Inclusive — Delivers democratized career coaching to enable access for all employees, not just senior executives and high performers.
• Employee-centric — Empowers employees to drive the entire process, select a career coach, schedule sessions and choose topics.
• Expert-led — Ensures 1:1 confidential career coaching with accredited expert coaches and learning advisors.
• Technology-enabled — Provides award-winning AI technology to ensure 24/7 access to career coach messaging, assessments, skilling courses, talent marketplaces and more. 

powerful employee experiences

• 98% coaching satisfaction rate through high-touch 1:1 support from accredited expert career coaches. 
• 96% satisfaction rate with award-winning AI technology for 24/7 access to career resources.

Democratized coaching is career coaching for all that eliminates barriers and enables all employees to reap the rich rewards of worklife coaching through internal mobility, skill development and enhanced workplace well-being. This is a critical differentiator as traditional career coaching is typically limited to a select few, such as executives and high performers, leaving the vast majority of employees without the benefit of expert guidance.

Inclusivity is highly valued: 93% of HR leaders surveyed would offer career coaching to all employees if money or resources were no object, according to our report. Notably, democratized career coaching also allows organizations to leverage the full value of career coaching by advancing key drivers of successful business performance, including engagement, retention, internal mobility, professional development and diversity, equity and inclusion (DEI). 

Democratized career coaching advances DEI by empowering all employees — and entire organizations — to thrive. 

Learn more why democratized career coaching helps you win the talent war

Employees control every aspect of their confidential career coaching experience: They pick the career coach, choose a time to connect remotely and facilitate the entire process through an award-winning technology platform. 

In their sessions, employees tap into the support of professional career coaches for personalized guidance about relevant worklife topics that the employee selects. Topics might include charting a new career plan, handling difficult conversations with their manager, or planning their next internal career move. It’s easy, convenient, enjoyable — and completely confidential.

External career coaches bring a fresh, unbiased perspective as they work with employees to identify opportunities for improvement and develop strategies for change. They’re objective third parties who assure complete confidentiality that gives employees a safe space to fully benefit from the career coaching experience.

Certified external career coaches are widely considered to do the best job and deliver 100% satisfaction, according to our worklife coaching report. Yet, many businesses persist in expecting line managers to coach employees, adding to the broad expectations for frontline managers. But a line manager may not make for a good career coach for reasons ranging from expertise to objectivity. Certified external career coaches do the best job. It’s that simple.

Worklife coaching offers a flexible pricing model that’s easy to implement and scale to enable inclusion and accessibility. This is unlike conventional pricing models, which often force organizations to subscribe to packages that lack scalability, are not fully utilized and only cater to top performers. 

By disrupting outdated pricing methods, worklife coaching is more cost-effective to enable democratized coaching that improves individual and organizational performance while increasing employee engagement and satisfaction.

• Retention: 75% of employee turnover is preventable. Career coaching elevates the employee experience that ultimately improves satisfaction, performance and retention.
• Engagement: Only 35% of the global workforce is engaged. Career coaching helps employees achieve goals, navigate challenges and derive more meaning and enjoyment from work. 
• Development: Nearly 60% of employees say professional development improves company culture. Career coaching helps employees maximize their potential and growth. 
• Mobility: Employees stay twice as long at companies that offer internal mobility. Career coaching helps employees achieve their highest potential and make optimal career choices.
• Inclusion: Over 75% of employees want an inclusive work environment. Career coaching provides a safe space where every person can grow and thrive in their careers.
• Onboarding: 91% of first-year workers stay at companies with engaging onboarding programs, SHRM reports. Helping employees adapt to a new role more quickly and effectively diminishes possible risks while optimizing performance and productivity.

Source: Human Capital Institute (HCI) and International Coach Federation (ICF) study

Worklife coaching helps organizations elevate their employee experience and strengthen their employer brand to ultimately improve productivity, performance and bottom-line results. Career coaching also bolsters workforce resilience by providing employees with the tools they need to gain greater clarity into their strengths and prepare to move their careers forward while receiving the recognition and support they need to feel more connected to the organization. 

As a result, career coaching encourages growth by helping employees improve confidence, relieve stress and sharpen skills to make their worklife more engaging and rewarding — and to move your business forward.

Worklife coaching is a powerful engagement tool for employers looking to build loyalty and entice their talent to stay and grow within their organization — and many organizations use coaching to focus intently on retention. Right now, engagement and retention are top global priorities: Almost half of all employees are engaged in looking for a new job, according to our report. 

So why is there so much turnover? While compensation tops the list, pay is not the only reason employees depart: Sixty-three percent (63%) of employees see no opportunities for advancement, according to the Pew Research Center. In fact, employees want to stay: Ninety-four percent (94%) of employees worldwide would stay at a job longer if the company invested in their career, per a LinkedIn Workforce Learning Report.

Career coaching also engages, motivates and inspires employees to perform at a higher level. For instance, when comparing teams with high engagement vs. low engagement, engaged teams report up to 81% lower absenteeism while also showing higher productivity and loyalty. 

Ultimately, career coaching’s positive impact on development and internal mobility helps reduce turnover by providing a forum for individuals to plan their career trajectories and identify ways to future-proof their skills.

Career advancement is one of the top three reasons employees leave their employers and find work elsewhere in the talent marketplace, according to a recent report from PwC. While many employees don’t want to leave their organization, they want to feel a sense of progress and will leave when they see no possibility of this. 

As employees explore the talent marketplace, our research shows they are open to internal positions. Nearly half (45%) of the employees surveyed say they definitely or probably will move to another organization, but 4 in 5 (36% of total respondents) say they are also open to an internal move. Fortunately, research shows that most staff turnover is preventable.

Worklife coaching promotes talent mobility — and increases retention —- by inspiring internal mobility. As a result, organizations reduce recruitment costs while elevating productivity, ramp time, engagement and loyalty with an employee who is already a good fit with an organization’s mission and values. At the same time, talent mobility provides a powerful example of career progression for others looking at their options and considering leaving the business. 

Learn more 3 ways to support an employee-first experience through internal career growth opportunities.

Career coaching is in high demand; 90% of uncoached employees would engage with an employer’s career coaching program if offered the opportunity, and 75% would expect to find it a very or extremely valuable experience if they did, according to our report. 

Employees rank building confidence, growing leadership potential and improving team communication as the top three benefits of their career coaching experience. Worklife coaching also enables employees to set and meet goals, identify and address roadblocks, navigate workplace transitions and discover new opportunities that ignite their passions. 

An organization’s failure to meet employee needs fuels resignations — and costs businesses millions of dollars in lost productivity and talent.

Employees see career coaching as a strategic asset that supports their well-being and career mobility: 

• 87% say it helps them overcome challenges. 
• 87% say it helps them move forward with their careers. 
• 85% say it shows them that their employer cares about them.

Source: Randstad RiseSmart Worklife Coaching report.

Worklife coaching helps future-proof your workforce while moving your business forward: 

• Future-proof careers — clarifies current and future in-demand skills while providing specific guidance about how to hone and expand competencies.
• Navigate career growth — enables more intelligent career decisions by combining data-driven analysis of roles with the guidance of expert career coaches and learning experts.
• Increases internal mobility and advancement — helps individuals quickly identify internal career opportunities, required skills and steps to take to prepare for new roles. 

Learn more

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how company culture is shaping employer branding

Career coaching is perceived to be accessible to only a privileged few, with only a quarter of employees believing it is available to all. By excluding 95% of the employees in an organization, outdated coaching models discourage and limit DEI.

Limiting career coaching to senior executives and high performers can result in dangerous assumptions —- and missed opportunities with a wider, more diverse audience. For instance, the vast majority of Fortune 500 executives are Caucasian, and 88.1% are men, according to data. However, our research shows that women are more interested than men in private 1:1 career coaching, yet they're unsure about the value of coaching. Similarly, employees of color are 20% more interested in career coaching access than white employees, but they’re less likely to get career guidance from their manager. 

To address these issues directly — and to advance DEI — democratized career coaching creates a culture of inclusion, belonging and connection that ensures employees feel valued and heard. 

By unleashing the potential of a more diverse talent pool, worklife coaching increases engagement and enhances performance with each individual and across entire organizations.

Providing development opportunities inspires employees to achieve more today and become leaders and brand ambassadors of the future. Through career coaching and development, organizations are rewarded with increased engagement, motivation, and loyalty by creating a workplace filled with opportunity, growth and purpose.

learn more career coaching for development: give employees reasons to stay

In today’s talent landscape, four generations of workers may be working side by side. Career coaching supports each generation's unique needs while shedding light on significant generational challenges and considerations. For instance, while 75% of employees in Generation Z (18-24) see upward mobility within their organization as probable, this figure falls to 50% with Generation X (41-56), according to the Randstad Workmonitor Report. 

While businesses may assume that this decline is inevitable, this is a short-sighted assumption. Older segments of the workforce are more loyal, and our research shows they want to avoid career inertia and are open to career coaching intervention. Consequently, career coaching for all can help employers keep valuable employees at the greatest risk of departure.

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