SAN JOSE, Calif., January 21, 2020 — The current employment rate in San Francisco suggests the San Francisco 49ers will win this year's National Football League Championship, according to Randstad RiseSmart, a Randstad company and one of the world's largest outplacement and talent mobility firms. According to the company's Big Game Predictor, the football team whose fan base enjoys a lower unemployment rate, or greater economic prosperity, is more likely to take home the Lombardi Trophy. The Big Game Predictor boasts a 74 percent accuracy rate over the past 39 championship games dating back to 1981.

"What we've seen over the years is that the impact of a city's unemployment rate goes beyond politics or finances. It can play a significant role in the success of a city's sports teams," said Karin Bootsma, vice president of marketing at Randstad RiseSmart. "The Big Game Predictor shows you cannot underestimate the impact that employment has in all aspects of our lives."

This is the 10th consecutive year that Randstad RiseSmart has issued its Big Game Predictor, which is based on unemployment data from the Bureau of Labor Statistics (BLS). This year, San Francisco has a 2.3-percent unemployment rate, while Kansas City is at 2.8 percent, making the 49ers the clear favorite.

A look at predicting the Big Game this year:

The team whose city boasts the lowest unemployment rate has won 29 of the past 39 Big Games. The lesson? Never underestimate the power of having a job.


About Randstad RiseSmart

Randstad RiseSmart is the fastest-growing career transition and talent mobility provider, and operating company of Randstad N.V., a €23.8 billion global provider of flexible work and human resources services that helps more than two million candidates find meaningful work every year. Our outplacement, career development, redeployment, and contemporary Tech & Touch solutions strengthen employer brands, improve retention and re-engage talent. Employers hire us because we deliver superior outcomes through expert coaching, professional branding, contemporary resources and on-demand analytics. Today, we are a trusted human partner of successful companies in more than 40 industries. Our passion and dedication to innovation, responsiveness and results have earned us extensive recognition and awards from organizations such as Bersin by Deloitte, Gartner Inc., the Brandon Hall Group, and Fortune magazine. For more information, visit


Media contact:

Nick Palladino
(212) 390-0520

21 January 2020

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