smarttalkHR blog employer brand.

Your employer brand is essentially your reputation as an employer – as in how current and prospective employees perceive your organization. The way you treat employees throughout their journey with your organization – including when they leave the company – can have a significant impact on your employer brand.

Organizations that do right by their employees each step of the way will be better positioned to have strong employer brands, enabling them to attract qualified job applicants, retain top employees and decrease talent acquisition costs as a result. Learn more about how an impactful career mobility strategy that helps employees grow within and outside your organization can enable you build a strong employer brand and support a sustainable workforce as a result.